Job Details

About the Role

Join us as the Senior Product Manager focused on Go-to-Market Strategy, where you will play a crucial role in the success of our technology products. This opportunity merges your extensive product management skills with strategic market leadership. You will spearhead product improvements, enhance user experiences, and lead market initiatives to ensure our solutions are perfectly aligned with customer expectations and business goals.

In this position, you will oversee and mentor a team of Technology Product Managers, offering guidance, support, and strategic direction to maintain alignment with our product objectives and corporate priorities.

Key Responsibilities

• Lead the development, enhancement, and lifecycle management of our technology products.
• Conduct thorough market research and competitive analysis to refine product strategy.
• Drive improvements in user experience and interface design for better customer satisfaction.
• Align product initiatives closely with strategic business goals for effective outcomes.
• Manage comprehensive go-to-market plans, including campaign design, execution, and performance evaluation.
• Coordinate beta testing programs and analyze findings to inform product evolution.
• Implement effective customer feedback mechanisms to continually enhance offerings.
• Collaborate with cross-functional teams, including engineering, marketing, sales, and support.
• Maintain thorough product documentation and roadmaps for clarity and direction.
• Represent the voice of the customer through engagement and VOC activities.
• Oversee the daily activities of Technology Product Managers to ensure successful execution aligned with strategic aims.
• Deliver impactful presentations to both internal stakeholders and external audiences.

Qualifications

• Bachelor's degree in Business, Technology, Accounting, or a related field (or equivalent experience).
• 5+ years of product management experience, preferably within the tax & accounting software sector or a public accounting firm.
• Demonstrated ability to lead complex projects and cross-functional initiatives.
• Strong background in customer engagement, turning insights into actionable product strategy.
• Successful track record in go-to-market planning and implementation.
• Exceptional communication skills with experience in presenting to executives and large audiences.

Key Skills

• Product Enhancements & Lifecycle Management: Expertise in guiding product evolution from conception to retirement.
• Market Research & Competitive Analysis: Proficient in leading sophisticated research initiatives.
• User Experience Optimization: Skilled in enhancing UX/UI to boost customer satisfaction.
• Go-to-Market Strategy: Proficient in campaign planning, execution, and performance monitoring.
• Cross-Functional Leadership: Effective collaboration across engineering, marketing, and sales teams.
• Data-Driven Decision Making: Strong analytical skills to inform product direction.
• Strategic Thinking: Ability to align product initiatives with overarching business goals.
• Customer-Centric Mindset: Experienced in VOC activities and fostering customer engagement.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.