Job Details

Digital Marketing Developer

Textron Aviation has been inspiring the journey of flight for nine decades through the iconic and beloved Cessna and Beechcraft brands. We are passionate advocates of aviation, empowering people with the freedom of flight. As you join our legacy as a global leader in private aviation, youll have opportunities to try new fields, expand your skills and knowledge, stretch your abilities, and build your career. We provide a competitive and extensive total rewards package that includes pay and innovative benefits to support you and your family members now and in the future, beginning day one. Your success is our success.

Description

JOB SUMMARY

To manage development, execution, and maintenance of digital marketing across multiple platforms to support Textron Aviation strategic marketing objectives, brand building, and lead generation. These platforms include website, email marketing and campaign automation.

JOB RESPONSIBILITIES

• Implement digital marketing strategy execution across digital properties, including Websites, portals, and apps, through collaboration with Marketing organization and business partners.
• Develop online media and activities, including corporate and product Websites, app development, etc. Constantly push the boundaries on digital marketing efforts and what can be done to drive leading edge efforts.
• Establish processes of digital campaign planning, execution & optimization.
• Support digital marketing goals and achievements. Manage digital analytics to develop a deep understanding of user behaviors on digital properties, which will drive future digital marketing efforts.
• In collaboration with Marketing partners, optimize greater content/digital marketing budget to maximize efficiency and provide marketing goals achievement.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Work with digital, creative, production and media agencies to develop and execute digital marketing and be accountable to their performance.
• Utilize HTML, CSS, and JavaScript code to build emails, landing pages, forms, websites and more for the Marketing, Sales, Communications and Global Events teams.
• Apply high-level knowledge of digital analytics to tag digital assets and subsequently build digestible analytics dashboards to present to leadership.
• As a Sr, lead digital creation projects and initiatives independently.
• As a Sr, supervise temporary employees including interns, co-ops, etc.

Qualifications

EDUCATION/ EXPERIENCE

• Bachelors Degree required, Masters Degree a plus in:
• Marketing
• Business Administration
• Communications
• Other related field

QUALIFICATIONS

• Excellent written and verbal communication skills
• Marketing experience preferred
• Professional and diplomatic demeanor
• Strong sense of accountability
• Basic understanding of marketing concepts
• High level of comfort in HTML
• Proficient working with CSS
• Basic JavaScript knowledge
• Basic Photoshop
• Experience effectively leading others
• Ability to create, lead and execute projects independently without supervision The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Kansas Tax Credit

Join Textron Aviations Kansas team and you may be eligible for a $5,000 state of Kansas Aviation tax credit for up to five years. Visit for more information on the tax credit.

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Recruiting Company: Textron Aviation
Primary Location: US-Kansas-Wichita
Job Function: Marketing
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Standard
Shift: First Shift
Travel: Yes, 10 % of the Time