Job Details

Role - Salesforce Marketing Cloud Engineer - Marketo

Location: Washington, DC (Remote)

Contract - Full Time with Hexaware

Key Responsibilities:

• We need Lead and manage end-to-end implementation of Salesforce Marketing Cloud ( Marketo).
• 9+ years of overall experience in digital marketing / CRM platforms Design and set up Data Extensions, Subscribers, and manage audience segmentation strategies.
• Design and set up Data Extensions, Subscribers, and manage audience segmentation strategies.
• Develop and implement complex Email Studio, Mobile Studio, and Journey Builder campaigns.
• Configure and maintain Transactional Journeys, Triggered Sends, and Real-Time Notifications.
• Build and manage Dynamic Sender Profiles, AMP script, and dynamic content blocks.
• Integrate SFMC with external platforms via REST/SOAP APIs, SSJS, and automation tools.
• Own and execute IP Warming, Domain Authentication (SPF, DKIM, DMARC), and Sender Reputation Management.
• Coordinate with cross-functional teams for custom integrations, data flows, and CRM sync.
• Ensure email deliverability best practices and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Optimize campaign performance through testing (A/B, multivariate), analytics, and reporting.
• Provide technical guidance and mentorship to junior marketing cloud professionals.

• 9+ years of overall experience in digital marketing / CRM platforms.
• 5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio).
• Strong understanding of marketing automation, customer journeys, and personalization tactics.
• In-depth experience with APIs (REST & SOAP), SSJS, AMPscript, and SQL for SFMC.
• Experience in Push Notification setup, Transactional Email setup, and Triggered Campaigns.
• Proven experience in IP warming strategy and domain setup for SFMC deliverability.
• Expertise in data integration, data modeling, and subscriber data architecture.
• Familiarity with Marketing Cloud Connect and CRM (Salesforce Sales/Service Cloud) integrations.
• Excellent communication, stakeholder management, and documentation skills.

• Salesforce Certified Marketing Cloud Email Specialist (Required).
• Salesforce Certified Marketing Cloud Consultant (Preferred).
• Salesforce Certified Marketing Cloud Developer (Preferred).
• Salesforce Certified Marketing Cloud Administrator (Preferred).
• Additional Salesforce certifications (e.g., Salesforce Administrator, Platform App Builder) are a plus.

• Prior experience as a Marketing Automation Architect or Lead Consultant.
• Background in B2C and B2B customer engagement strategies.
• Experience working in Agile teams, using tools like Jira, Confluence, etc.
• Knowledge of additional marketing technologies (e.g., Pardot, Adobe Campaign, HubSpot) is a bonus".